Rupert Murdoch… it can’t ignored that he had and
still does have an outstanding influence over print, television and media. As
well as the ability to foresee the way of the future and act accordingly.
But sadly with the explosion of the Internet in
the past ten or so years, it has had a negative impact on print media. It has
meant that Newspaper and print are slowly dying out and loosing the frequent readability
by the population. Through use of the Internet people have turned to social
media and in particular the vastly popular site- Facebook.
Created by Mark Zuckerberg, Facebook in less than
ten years has jumped to become one the most well known and frequently visited
sites globally. And its growth does not appear to be slowing any time soon,
with more room to grow and expand.
Having 526 million people logging onto Facebook on
a daily basis[Bullas,2012],
means 526 chances of exposure the individuals all around the globe to whichever
means possible. Steven supports this statement saying that ‘…Especially TV, Radio and internet enjoy
significant economics of scale, so that it becomes very cheap or of no cost at
all to reach more customers’.[steven,P,2003]Depicting that newspapers and print are a more costly way to reach
customers and with less frequency. My global media empire would be based on the
Internet and Facebook as it is a way of the future and has access to an
ever-increasing large amount of the globe’s population.
[1] Bullas, J, 2012, ‘20 Interesting Facts, Figures and
Statistics Revealed by Facebook’, http://www.jeffbullas.com/2012/04/30/20-interesting-facts-figures-and-statistics-revealed-by-facebook/#Qmym6JArQKm7Urhk.99
[2] Steven, P 2003, ‘Political economy: the howling, brawling,
global market place’, The
no-nonsense guide to the global media, New Internationalist, Oxford,
pp. 57
Hi Renee
ReplyDeleteI find this topic very interesting as it encapsulates the consumer movement from tradional media towards social media platforms. Facebook's very recent purchase of Instagram (http://mashable.com/2012/04/09/facebook-instagram-buy/) underlines the comparison you make between Murdoch and Zuckerberg, as Zuckerberg looks to expand and consolidate his social media empire. If the exorbitant growth experienced by social media continues, including further Facebook media acquisitions, then this comparison between Zuckerberg and Murdoch may become a reality.
On a sidenote, for some reason your footnotes are not appearing properly when I view your blog, just thought I'd let you know!
Zuckerberg has enormous power and knowledge over people without them even realizing, there have been many privacy issues and Facebook has copped criticism recently. Something that Mark Zuckerberg and Rupert Murdoch have in common are issues over privacy; the recent phone hacking scandal is a scary example of what extreme actions people are willing to take in the media to influence the public’s opinions
ReplyDeleteI've never really realised how much power Zuckerberg must have - but it would be quite a lot! Comparing Zuckerberg to Murdoch could almost be extreme, but you've effectively put your idea across. A very startling idea, but illuminating and illustrative of how power can be wielded over media. Many people fail to think of social media's influence over the world, and you have. Great logic. Great to see more than one source utilised in your post. Perhaps some pictures or graphs comparing the two to break up the text and connect with your audience more?
ReplyDeleteI look forward to reading more in future.
Zuckerberg is definitely a media tycoon. Just as Google does, Facebook ads are tailored for individual tastes, based on things you've 'liked' and topics you post about - I believe this is such an innovative way of advertising, and way more powerful that traditional print ads. A Murdoch newspaper is not accustomed to what you find interesting, and you are likely to not even notice the ads, we are more likely to pay attention to an ad when there is something in it for us. This new online generation usually get there news through their social media profiles, depending on what they've friends have read, or what's trending on Twitter. Makes me wonder whether there is still a place for traditional print media..
ReplyDeleteThis post explores the idea of the shift from traditional media towards new age media, such as the ubiquitous Facebook and Twitter. The author compares the power struggle between two media moduls – Rupert Murdoch and Mark Zuckerberg, and explains the issue of the decline of print media, using her own example of what a successful media empire would entail – the internet, as it is a ‘way of the future’. An ample use of sources, however some pictures may have added to the vibrancy of the post. well done.
ReplyDeleteAfter reading your post, I just realised although Rupert Murdoch’s media empires and Mark Zuckerberg’s Facebook are the different kinds of media platform, both of them are very influential to the world. But I think Facebook will become much more important and indispensible compared with newspaper, television and radio. Due to Facebook have its unique characteristics, such as the internet infrastructure is already well developed in many mainstream countries, Facebook is free to access and it is two- way communication.
ReplyDeleteI enjoyed this take, traditionally when one thinkis of a mass media empire on would not look to Zuckerberg but most definetly it is something of true importance. Look at the way of advertising at the "like us on facebook" or the fact you can search businesses on facebook. Its not just a social hub anymore. Its a globalised would hat you can connect to from virtually anything these days. Well done.
ReplyDeleteA really thought provoking post, it seems so unlikely that Zuckerburg bears any resemblence to Murdoch on paper, however, this post really shows the similiarities between two despite the distinct difference in the forms that their media takes. As a staunch advocate for the newspaper and the paperback novel I would love to see you include physical books and papers in your media world, but alas, its your world, not mine! Great work.
ReplyDelete